Where digital meets bellissimo
IACE approached us to build upon their brand equity and create a new website complete with revamped branding, and an e-commerce platform. IACE also asked for a full restyling of their Social Media and Newsletter. We would then monitor the results, via analytics across all of their platforms.
Consistency is Key
We created a new logo and full branding guidelines to be used across all channels. The color choices bring to mind the official colors of Italy with the “azzurro/blue” as a constant, making IACE memorable to their Italian-speaking customers.
![IACE Logo_Dark Copy](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/iace-logo_dark-copy.png)
![IACE Logo_Light Copy](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/iace-logo_light-copy.png)
![IACE Colors & Typography](https://9k1dad.p3cdn1.secureserver.net/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif)
Before/After
IACE’s new website needed a full redesign incorporating a seamless e-commerce platform. The website displays information about classes and resources for both students and teachers. We made the website highly responsive by including a custom navigation bar, filters for students’ fluency level, an in-depth user dashboard, placement tests, and Zoom integration. See the images below for the before and after.
![](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/iace-before.png)
![](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/iace-after-1.png)
![Screens](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/screens-1.png)
Getting Social.
We created a number of templates for Social Media posts to promote classes, events, and discounts. They use the colors and icons of the website to remain consistent with the brand.
![Newsletter Mockup](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/newsletter-mockup-1.png)
![IACE SM](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/iace-sm.png)
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Technologies
![tecnologie-cms-ecommerce-wordpress](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/tecnologie-cms-ecommerce-wordpress.jpeg)
![tecnologie-web-applications-javascript](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/tecnologie-web-applications-javascript.jpeg)
![tecnologie-web-applications-html5](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/tecnologie-web-applications-html5.jpeg)
![tecnologie-web-applications-css3](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/tecnologie-web-applications-css3.jpeg)