IACE – Italian Language Center
Differentiating from the competition.
Where digital meets bellissimo
IACE approached us to build upon their brand equity and create a new website complete with revamped branding, and an e-commerce platform. IACE also asked for a full restyling of their Social Media and Newsletter. We would then monitor the results, via analytics across all of their platforms.
Consistency is Key
We created a new logo and full branding guidelines to be used across all channels. The color choices bring to mind the official colors of Italy with the “azzurro/blue” as a constant, making IACE memorable to their Italian-speaking customers.
IACE’s new website needed a full redesign incorporating a seamless e-commerce platform. The website displays information about classes and resources for both students and teachers. We made the website highly responsive by including a custom navigation bar, filters for students’ fluency level, an in-depth user dashboard, placement tests, and Zoom integration. See the images below for the before and after.
We created a number of templates for Social Media posts to promote classes, events, and discounts. They use the colors and icons of the website to remain consistent with the brand.