Giving the website a glow-up

The original Verte Skincare website was a single-page bookmark for the boutique on the web. Iperdesign partnered with the marketing team and Caswell to build a visual story with every page, speaking to the services offered, the products sold, as well as answering any questions her clientele might have that could be a barrier for them booking an appointment. Then, we created mood boards that shared imagery, typography and color stories we felt would work perfectly with the French design aesthetic. From these mood boards, we built the brand’s visual story with beautiful photography, typography and graphical elements that elevated the luxury skincare brand.

Embracing Caswell’s creative side

Caswell’s passion comes through not just in her mastery of skincare but in the artwork decorating the walls of Verte Skincare. These paintings, created by Caswell, deserved to be showcased on the walls of her website, too. With this idea in mind, we created a space on Verteskincare.com where photos of Caswell’s work could be showcased and written about, along with the story of how Caswell reinvigorated her love for all things art and beauty.

Luxury assets for a luxury brand

Every detail, from the muted colors with pops of gold highlights and hand-drawn graphical elements to the photography shot on location was meant to tell a story, even if you never read a word on the website. Not only did the photography put Caswell front and center, it showcased the product brands she uses for her clients and her stunning location in downtown Charleston. Now, when visiting her website, customers could get a taste of the upscale services they would receive with Verte Skincare.

The Feedback

Immediately, Verte Skincare recognized that even as a small business, Iperdesign put every effort in to ensure no detail was overlooked. Not only did Verte Skincare love the design and execution, but their clients did too.

If you’re interested in our digital branding services, we’re here.