BTeam Gets Better Branding for the Big Races
CLIENT
BTeam
SERVICES & SOLUTIONS PROVIDED
The BTeam, the mountain biking team sponsored by Iperdesign, is a regular at competitive and charity races around the Pennsylvania/Delaware area and beyond. There’s no path too rocky to ride for the Bteam, and they love helping a good cause and clocking a win (sometimes, at the same time).
The Opportunity
There’s no way the BTeam can represent a premier digital marketing and digital branding agency like Iperdesign without looking good doing it. We needed a kit that had a cohesive look for the team, and a design that could easily be recognized as we were riding past our competition and getting cheered on by our fans and family.
The Solution
The creatives at Iperdesign picked up their stylus pens and got to work, creating a variety of concepts for the Bteam, but one idea instantly stood out—the bee. The vibrant gold-and-black colors, a redesigned Bteam logo, and a topographical background that represented our off-roading team quickly came together into the perfect kit for our riders.
Building the Bteam Piece by Piece
Once the Bteam’s mascot was chosen, it was time to start building out the individual items in the kit. We carried the topography details across the flags, flip-flops, jerseys, socks, and shorts, all while accenting each piece with our aggressive (and adorable) bee mascot. Each piece was designed to be a great accent to any riding outfit or come together as a fully branded ensemble—right down to the cycling shoes.
The design was so successful that we have fans, family members, friends, and race enthusiasts coming up to us to ask about our cycling kits. The kits have even caught a few strong finishes, including:
- 2022 Mid-Atlantic Super Series:
ENDURANCE MASTER MEN 45+ 3rd overall in series points
3 podium finishes
3 top 5 finishes
- 2023 Mid-Atlantic Super Series:
3 Second place finishes
2023 H2H Race #1, Aistriu Mayhem Mountain Bike Race
2nd Place in Endurance Men 45+
- 2022-23 Fundraiser Events
Cider Stomper MTB Tour
Shawangunk Grit
Volunteer at the Poker Run in Black Run Preserve
Civil War Century
Because of our success—and love of helping our fellow community members—we will continue our BTeam sponsorship for 2024. We plan to pay for new race kits and entry fees, contribute with social posts, and provide general race support. If you’re a BTeam fan, we’ve also got a few surprises coming to our online store for you too.
