SEM Management & Search Engine Marketing Services
Search engine marketing is a specific form of PPC advertising that uses search engines to ensure your business is visible to customers at the right time and place to create a conversion. Our SEM experts at Iperdesign know how to create content that resonates, bid on the right keywords, and boost your PPC campaigns in order to bring customers to your site and collect a lead or sale.
SEM vs SEO: What is the Difference and Which Do You Need?
Many people confuse search engine marketing (SEM) and search engine optimization (SEO), thinking they can be used interchangeably. The truth is that there is one key difference between the two: SEM utilizes paid advertising strategies in order to reach customers, and SEO focuses on boosting traffic organically—meaning, with no paid ads.
So now that you know the difference, it’s important to know where you should invest your marketing budget. The truth is: you want to invest in both. SEO strategies, when executed by an expert SEO agency, can enhance your SEM efforts, and together, both SEM and SEO can boost traffic and revenue and improve your quality score—a key indicator in how search engines rank your business’s ad and organic efforts.
Build an Expert SEM Strategy
Without a strategy in place, SEM can be an expensive waste of budget. With help from a leading search engine marketing agency, you can build an SEM strategy that outperforms your competition and attracts customers and qualified leads. Our SEM process includes:
Keyword and Competitive Research
From Google Search Console to Keyword Planner and more, we use the industry’s most reliable research tools to identify the right keywords to boost your business and beat your competition, while removing negative keywords in order to make the most of your budget.
Ad and Landing Page Creation
Not only will we create the right ads for your keywords, we’ll develop optimized landing pages where your customers can connect with your brand based on the relevant search ad they clicked on. This further reinforces your brand’s trustworthiness and your ad’s effectiveness.
Campaign Tracking, Launch, and Monitoring
Once your account is established, we build a campaign tracking model that follows your customers once they click on your ads, providing us invaluable data for your business. Then, we launch your campaign and monitor its success, making updates and optimizations based on algorithm changes and performance data.
Our SEM digital marketing process ensures you’re present on all relevant search engines so you can build brand awareness, increase conversions, and boost ROI.
Don’t waste another dollar. Start your next SEM project with us.