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Alert365 Branding

An Independent Identity

Alert365 is a senior living and health company invested in maintaining the independent lifestyle of its customers through user-friendly emergency products.

Iperdesign was brought in to repackage and rebrand Alert365’s deluxe product line. Iperdesign conducted thorough market research to understand Alert365’s target audience, including both seniors and their caregivers. Our team crafted a new, highly sophisticated logo and complete redesign of Alert365’s responsive website, packaging, branding, ads, and other collateral.

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Target Audience Research

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Typography, Iconography & Color

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Competitive Color Analysis

Brand Positioning

A Comprehensive Brand & Identity System

Our in-depth research of Alert365’s target audience gave us the insight to their behaviors and needs to uncover new design opportunities.

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