Retargeting your audience
Iperdesign was tasked with making banner ads, targeted emails and brochures for TruStage. The aim of which was to not only attract a new audience but to retarget existing policyholders.
Picking a platform
The banner ads were part of a retargeting campaign that would be rolled out on many different platforms including Pandora, Facebook, CNN, Weather Channel and many others.
![picking_platform-trustage picking_platform-trustage](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/picking_platform-trustage.gif)
Email templates
TruStage wanted an email template strategy for their new and existing policyholders. We worked with them on a variety of designs they could easily send to their users. These covered everyday business scenarios such as notifications, requesting more information and billing.
![email_templates-trustage email_templates-trustage](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/email_templates-trustage.png)
Stylized graphics
We created a custom icon set to aid with visibility and user-friendliness when navigating through the emails and printed brochures. The icons represent different forms of insurance, helps icons and what the user needs to proceed.
![stylized_graphics-trustage stylized_graphics-trustage](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/stylized_graphics-trustage-scaled.jpeg)
Collateral & branding
We translated the new branding across different areas of both printed and digital material to produce a unified look and feel. This helped the whole project have a cohesive look and took TruStage’s marketing materials to a new level.
![collaterol-trustage collaterol-trustage](https://9k1dad.p3cdn1.secureserver.net/wp-content/uploads/2021/04/collaterol-trustage.jpeg)