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The Wall Street Journal

Shifting Focus, Changing the Narrative

The Wall Street Journal

Since 2013, iperdesign has crafted strategic creative solutions for the Amenity and Commercial Print division of The Wall Street Journal. We were tasked with arming the national sales team with refreshed tools for repositioning the value of the newspaper. This involved work across multiple mediums, including video, animation, brochure and merchandise design, all highlighting the value of The Wall Street Journal print edition. Allowing the WSJ sales professionals to change their narrative and tell a more relevant story.

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Newspapers create a sensorial experience. We set out to make this video for The Wall Street Journal that captured the feel of the paper, the smell of the ink and the quiet space you create for yourself when you open the pages.

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The Wall Street Journal