Elevating the Brand Identity of W!SE, a National Financial Literacy Nonprofit
CLIENT
W!SE
SERVICES & SOLUTIONS PROVIDED
The Opportunity
WISE is a nonprofit dedicated to empowering students across the U.S. through financial literacy education. Their mission includes teaching high schoolers how to responsibly manage money—from balancing a checkbook to understanding IRAs and 401Ks—through hands-on programs often in partnership with major financial institutions. As one of Iperdesign’s earliest clients, WISE needed a recognizable brand that could reflect its growing national presence, appeal to donors, and inspire student engagement across nearly all 48 states.
The Solution
Over the past 25 years, Iperdesign has served as a creative partner in WISE’s long-term evolution. We began by creating the original logo and brand identity and have since expanded our design support to encompass logos for each of WISE’s key programs—giving every initiative a unique look that ladders up to the organization’s mission. To help maximize their reach and fundraising potential, we’ve also led branding for their largest annual event, the fundraising gala, including banner design, printed invitations, and digital materials. The goal: make every touchpoint as memorable as the mission itself.
Branding That Makes an Impact
The strength and longevity of WISE’s branding has grown in parallel with the organization’s national expansion. The visual identity has helped elevate its presence at events, in schools, and—most recently—on one of the biggest stages in the world: Times Square. When the founder called to say the WISE logo was displayed during the Nasdaq opening bell ceremony, it was a moment of pride for both WISE and the team at Iperdesign. From gala invitations to program logos seen coast-to-coast, the WISE brand continues to serve as a powerful tool in educating the next generation of financially literate citizens.
