Content Marketing Services
As a leading content marketing agency, we know how to build content that guides your target audience through your buyer’s journey, increases your search engine rankings, and boosts your ROI.
Iperdesign is a Full-Service Content Marketing Agency
Content marketing is about more than just writing great content—though we definitely do that—it’s about writing great content that resonates with your customers, ranks well on search engines, and helps you meet your business goals. Our full-service content marketing approach and custom content strategy incorporates your website, social media channels, email campaigns, PPC campaigns, and SEO optimizations. Here’s how it works:
Build or enhance your content strategy
Our content strategists and SEO experts partner with you to learn about or help you build out your business goals, and then, we design a custom content marketing strategy using competitive research, keyword research, and market research. This way, your content will not only attract and convert your customers, it will rank well on search engines.
Start content development and content creation.
For some businesses, you may just be interested in building out a holistic marketing campaign. For others, you might want to completely overhaul—or build from the ground up—your content across all of your marketing channels. We’ll build out a content marketing calendar to ensure we’re delivering your assets on time, and once approved, we’ll get them in front of your audience whether that means taking them to the print shop, launching them from your staging site, or posting them on social media.
Optimize your content.
Creating new content is just one part of an overall content strategy. You may have existing blogs, white papers, ebooks, and case studies that need to be edited and relaunched. You may have skipped important steps like adding metadata and alt tags before launching your site. These optimizations can make a big difference in attracting the attention of your customers and search engines like Google.
Promote your content.
Don’t rely on search engines to bring customers to your doorstep when you can go directly to them. We incorporate our pay-per-click management strategies and email marketing and social media expertise to promote your new content to your customers. These tactics allow you to boost your traffic, convert new customers, and increase sales.
Monitor your success.
Our custom content marketing reports ensure you’re able to follow just how successful your strategy is performing with your customers on a monthly basis. This ensures you’re able to pivot strategies, create new content that addresses your customer’s needs, and address any issues on a month-to-month basis.
Together, we can help you grow your business, boost brand awareness, and increase revenue with a custom content marketing plan.
It’s time to start talking to your audience. Let’s get started.
