Insights | Team
Digital Design Trends of 2022
It’s no secret: Great design is crucial to both successful campaigns and brands that want to resonate with customers. But each year, like Pantone colors, design trends change based on everything from fashion to political influence. And of course, what resonates in the United States doesn’t always resonate globally. So how do you stay on top of trends whether you’re a big corporation launching a multi-million dollar campaign or a small business looking for a little bit of a facelift? That’s the exact question we’re being asked by the many brands and businesses we help each year, so we’ve compiled a list of where we think digital design is going to go in 2022.
Photo by Tim Mossholder on Unsplash.
1. Inclusive design
This has always been important, but it’s now all but being demanded by consumers across the board and rightfully so. 2022 design trends are going to be more than simply including Black and people of color, whether illustrative or lifestyle. It’s about being inclusive of different cultures, with unique colors and patterns that haven’t always been mainstream. We also see this design inclusivity expanding to equality when it comes to LGBTQIA-frendly creative.
Not only is this important for equal representation across all genders, races, body types and sexualities, but it’s important for brands who want to put a line in the sand and show that they’re not only going to sell to diverse communities, they’ll embrace and represent them too.
2. Geometric design
Remember when color blocking was a fashion must? This is going to be similar to that, except with fun shapes, unique color schemes, and visually interesting layouts that we expect will be in not only static creative but in website designs as well. We are already seeing this a little bit in various logo designs across both big and small brands, but this eye-catching style is going to be big in 2022, so be ready.
by szurikátá for Goh! Organics
3. Hand-drawn design
More and more brands are looking to individual artists to help them build a brand identity. These hand-drawn designs can be seen in everything from logos to website assets, and they’re only going to get more and more popular through 2022. For those who love a little marketing nostalgia, this trend is going to hit home in a lot of ways. It’s almost like a nod back to the days of all hand-drawn marketing in the 60s and 70s, where we weren’t relying on tablets and Adobe to both create and provide high-quality images.
4. Nature-inspired design
We aren’t exactly sure what’s behind the resurgence of natural, organic imagery and artwork we’ve been seeing (and expect to continue seeing in 2022 in big ways). Perhaps it’s the global shift toward eco-conscious consumerism, the focus on climate change, and the much-needed unplugging from all of the various systems of technology that surround us. No matter what the reason, nature is going to play a big role in design in 2022, as brands seek to capture the calming joy that comes with these images.
We don’t just see waves becoming popular backgrounds, either. We expect iconography to pop up as well as the juxtaposition of nature and other trends listed here. For example, check out this logo from one of our favorite clients: Verte Skincare. Nature meets the hand-drawn aesthetic.