Maslow’s Hierarchy of Needs
At Iperdesign many different ideas, theories, methods, talents, and hard work go into meeting our clients’ digital branding needs. Even something as different as psychology can be used to create a better brand. While none of us claim to be psychology experts one theory that can apply to what we do is Maslow’s Hierarchy of Needs.
This Hierarchy and psychology as a whole could seem intimidating but is actually relatively simple. Maslow’s hierarchy of needs is a theory in psychology that shows what humans need and the order of importance for those needs. The needs are often shown as levels within a pyramid. From the bottom of the hierarchy upwards, the needs are:
physiological: food, drink, shelter, clothing, warmth, sleep
safety: personal security, employment, resources, health, property
love and belonging: family, friends, work, intimacy, sense of connection
esteem needs: respect, self -esteem, status, recognition, strength, freedom
self-actualization: desire to be the most one can be